Selling sites of online services of the agricultural marketplace

Updating an outdated site
Task: to update an outdated website for sales development. Make it adaptive for all platforms.

Promo sites of the Agroru.com agriculture marketplace

Separate promo sites have been created for each service

Independent websites have been created where the services, connection conditions and benefits are described in a convenient and accessible form.

Integration with the marketplace billing system and payment systems has been completed for instant activation of services after payment.
Websites with individual design help, in an attractive way, to reveal the benefits of the service to users, thereby increasing the conversion into a purchase.

The user can add one or more services to the cart as products in the online store. It is simple and fast to place and pay for an order in various ways.
Immediately after payment, the services are activated for the user in the marketplace billing system.

Users - companies who prefer traditional paper document management, have the opportunity to create and receive copies of accounting documents in their personal account.

Layouts and envelopes are formed in the marketplace workflow admin panel to send documents to customers, with the postal details already filled in.
Marketing solutions
Optimized the marketing tools of the sales department
  • 1
    Online chat
    An online chat has been added to the service sites with the ability to ask a question and immediately receive an answer from a chatbot or operator.
  • 2
    Chatbot of the sales department
    Chatbot scripts have been prepared and configured to automate answers to users' frequent questions and increase sales conversions.
  • 3
    Application forms
    Application forms for presentations have been added and tested using various metrics.
  • 4
    Integration with CRM
    Integration with CRM has been completed to work with leads coming from websites.
  • 5
    Sales business processes
    The business processes of the sales department for working with clients have been analyzed, optimized and configured.
  • 6
    Improved customer support
    The streams of client requests from different channels are combined into one interface for convenient work of client managers. At the same time, communication with users is carried out through channels convenient for them.
As a result, sales of services increased by 30%
Within 3 months after the introduction of new selling sites, sales growth amounted to 30%
  • 20%
    Increasing the number of leads
    from new service sites
  • 30%
    Sales growth
    all online marketplace services
  • 7%
    Increase conversion rate
    to commercial users

Technology stack

Backend
PHP, 1c-Bitrix, Laravel, MySQL
Frontend
Vue, Vuex, SCSS, БЭМ, Tilda
Additionally
The project also uses:

  • Tilda - for quick and easy implementation of the frontend of the service site